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DOWNINGTOWN, Pa., July 22, 2009 — Schubert Communications Inc. was chosen by EXTOL International, Inc. as its marketing communications partner agency. Schubert will handle strategic marketing planning, online and print advertising, B2B-focused social marketing initiatives, as well as public relations for the Pottsville, Pa.-based software company.
EXTOL International designs and develops business integration software that improves companies’ supply chain and materials management.
“We selected Schubert because they’re the leading business-to-business marketing agency in the region with a strong technology focus, and a process to drive sales performance through marketing communications,” said Jack Byrne, EXTOL’s CFO and marketing director. “Schubert’s sales-centric approach ties marketing communications to our bottom line, so we all keep our eyes on the prize―sales performance. That makes for a strong working relationship.”
EXTOL’s products are used by companies in manufacturing, distribution, transportation, logistics, healthcare and services. Users include TJ Maxx, Sunkist, Jockey International, Citizen Watch, Oreck, Simon & Schuster, Hamilton Beach, Krispy Kreme, New England Motor Freight, Overhead Door Corp., and Harley Davidson Financial Services. “EXTOL is a great company, with great software and exceptional service to its customers. We are honored that they chose Schubert and our years of experience in high-tech,” said Allen Silveri, president of Schubert Communications. “EXTOL is a leader in the mid-market. We’re excited about working with them to leverage their brand and help them capture more market share.”