Schubert B2B Forms Social Media Group

DOWNINGTOWN, PA., October 2, 2009 – Forrester Research predicted that U.S. companies will boost social media spending from $716 million in 2009 to at least $3.1 billion in 2014 — an annual increase of 34 percent. While consumer companies lead this trend, business-to-business (B2B) sellers have been quick to follow.

Schubert Communications Inc. has expanded its operations to better meet B2B marketers’ growing demand for social media marketing campaigns. Schubert’s new Social Media and PR Group will help B2B clients develop and execute campaigns using the newest social media tools and tactics along with established public relations methods. The change will give clients easier access to interactive technology, more comprehensive metrics, and new media channels to reach customers and prospects.

"Social media as a tool to connect B2B buyers and sellers is here to stay," said Chris Henneghan, director of Schubert’s Social Media and PR Group. "B2B companies are just beginning to realize the benefits of these new tools to reach customers and other influencers. They know they need a SM campaign, but they don’t know how to develop a strategy or implement it. As a b2b agency, we provide those services and tie them in to sales efficiency."

Schubert will leverage its 30 years of experience in B2B marketing to help clients use tools like online newsrooms, blogs, forums, online user groups, Linked In, Facebook and Twitter to engage with customers and drive sales. Schubert produces agency-quality content that is optimized for sharing on the Web, including webinars, videos, podcasts, social media news releases, eBooks, wikis and widgets.

Schubert’s Social Media and PR Group will be more closely allied to its Interactive Group, ensuring that campaigns are developed in conjunction Web sites, microsites and landing pages.